The campaign, unveiled at Wat Chalong earlier this week, seeks to enhance Thailand’s global tourism image, encourage year-round travel, and invite international visitors to experience the nation’s diverse attractions.
Thirty Grab vehicles operating in Phuket have been wrapped with vibrant designs showcasing Thailand’s tourist hotspots and cultural festivals, highlighting Phuket as a premier destination for both local and foreign travelers, explained an official report announcing the campaign.
Nithi Seeprae, Deputy Governor for Marketing Communications at TAT, emphasised the campaign’s alignment with the government’s designation of 2025 as the ‘Amazing Thailand Grand Tourism & Sports Year’. The collaboration with Grab Thailand leverages the platform’s extensive reach and reputation for safe and convenient services, especially among international tourists who frequently use ride-hailing apps, he said.
Chanthida Thananiya-udom, Deputy Managing Director of Commercial and Marketing at Grab Thailand, echoed the sentiment, stating that Car Wraps are a powerful medium for spreading the campaign’s message. The initiative also complements Grab’s ongoing efforts to support tourism through marketing activities and its platform’s diverse media channels, both online and offline, Ms Chanthida said.
Electric Buses for Sustainable Tourism
In addition to the ‘car wrap’ campaign, the TAT is supporting the Phuket Smart Bus ‘Dragon Line’ service in Phuket Old Town, in collaboration with the Sustainable Tourism Development Foundation and Phuket City Development Co Ltd (PKCD).
The project features electric buses servicing 16 stops in Phuket Old Town, including Luang Por Rd, Phuket Bus Terminal 1, and Wat Mongkol Nimit. Operating daily from 11am to 10pm, the buses offer free rides every 15 minutes, reducing carbon emissions in this traffic-heavy area.
The electric buses will be seen ‘wrapped’ with promotional designs for the Amazing Thailand Grand Tourism & Sports Year 2025, until February.