The event is set to elevate the region’s tourism industry to international standards, showcasing a wide range of tourism products at special prices, Ms Thapanee said.
Under the theme ‘Speeding Up Andaman Tourism’, the event highlights the unique identities of six Andaman provinces: Phuket, Phang Nga, Krabi, Trang, Satun and Ranong.
The event is projected to generate more than B300 million revenue from event participation and trade negotiations, and at least B100mn from direct trade agreements.
Joining Ms Thapanee for the opening ceremony, held at at 7:30pm, were Boonserm Khankaew, Deputy Director-General of the Department of Tourism, and Pattanachai Singhawara, Director of the Southern Convention and Exhibition Bureau (TCEB).
Mr Pattanachai delivered a presentation on ‘High-Quality Tourism’ to promote sustainable and international tourism development across all regions.
The event, which continues through tomorrow night (Dec 8), has been organised by the Tourism Council of Thailand’s Region 11 office (Andaman Cluster) in collaboration with the TAT, TCEB, the Department of Tourism and the Ministry of Industry.
The event brings together key players in the tourism sector, including tour operators, airlines, wellness entrepreneurs, health professionals, hotels and restaurants, to present offerings under the concept ‘Happening Andaman’.
Prominent leaders, including Wirintra Phaphakitchayasaphat, Vice President of the Tourism Council of Thailand’s Andaman Cluster, and the presidents of the Tourism Council representatives for Phang Nga, Krabi, Trang, Satun and Ranong joined the event alongside numerous Thai and international visitors.