The Phuket Provincial Administrative Organisation (PPAO) confirmed the event via social media channels late yesterday afternoon (Sept 9), declaring it will harness the potential of the local community by combining the sport of surfing with a variety of community-based activities.
The focus of the event is on raising awareness of global warming and emphasising the benefit of sustainability, with the four main drivers being community, creative economics, sustainability and collaboration, the PPAO explained.
The local Surfer’s Friend Community will unite to set up a series of stalls and booths to showcase unique products created by the art and crafts community in Kata, as well as an exhibition illustrating surfing’s connection to the local community, the PPAO said.
Other stalls offering locally made food and beverages will also be on show, as well as live musical acts and DJs providing entertainment to visitors.
The event has received extensive support from both public and private sector organisations, including the Tourism Authority of Thailand and Karon Subdistrict Municipality.
Further support comes in the form of leading clothing and beach equipment providers in Thailand, including Boardriders, Quiksilver, Roxy and Billabong, while Serif Sports will host an exhibition booth.
The event takes place from 10am until 12 midnight next Saturday (Sept 16) at Kata Beach.