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Step by step: Will anti-foreign sentiment impact Phuket’s tourism?

Step by step: Will anti-foreign sentiment impact Phuket’s tourism?

Phuket, the ‘Monaco of the east’, shines with its beautiful beaches, hedonistic nightlife and a culture renowned for its welcoming smiles. However, a recent surge in anti-foreign sentiment fueled by incidents like the Urs Fehr controversy and tensions with Russian tourists, raises a critical question: could this lead to a rise in nationalism and populism, and have a deep impact on Phuket’s tourism industry, the lifeblood of the island’s economy?

opinion
By The Phuket News

Sunday 17 March 2024 10:00 AM


Local residents hold aloft the Thai flag at a protest at Yamu Beach earlier this month. Photo: The Phuket News

Local residents hold aloft the Thai flag at a protest at Yamu Beach earlier this month. Photo: The Phuket News

Nationalism and Populism: A Recipe for Division

Nationalism and populism, though often intertwined, have distinct characteristics. Nationalism emphasises a strong sense of national identity, often tied to common ancestry, language and culture. It can manifest in a desire for national unity and a sense of superiority over other cultures. Populism, on the other hand, positions itself as the voice of the "common people", often against a perceived elite or establishment. This is often achieved by scapegoating minority groups, including foreigners, for social and economic problems.

Nationalist and populist rhetoric frequently plays upon anxieties about national decline and economic hardship. In Thailand, it is more about inequity. Foreigners become convenient targets, blamed for stealing jobs, suppressing wages and diluting cultural values. This can lead to policies affecting immigration, limiting foreign ownership of businesses and stoking social division.

Thailand’s Whispering History

While Thailand prides itself on its warm hospitality and reputation as the ‘Land of Smiles’, its history reveals a less rosy past regarding nationalism. In his book ‘Siam Mapped’ Thongchai Winichakul spends the first chapter discussing the Thai obsession with what is Thainess, the starkest conclusion is that most experts cannot define what Thainess is but only what it is not, by simply listing characteristics of other nations’ failings and how they are the opposite of ‘Thainess’. 

Early last century, the ‘Asia for the Asians’ sentiment, a reaction to Western imperialism, underscored the desire for self-determination and national pride. However, this also fueled anxieties regarding Chinese immigration, leading to policies that restricted their economic and social mobility. These historical currents highlight the potential for nationalism to resurface in Thailand, particularly during times of economic uncertainty and perceived threats to national identity.

Exacerbating tensions in Phuket

It’s not only recent news stories that have led to rising tensions. Several factors could also be in play exacerbating anti-foreign sentiment in Phuket. 

NEW ARRIVALS: The recent surge of Russian arrivals fleeing the war in Ukraine presents both opportunities and challenges. While their presence can potentially inject new capital and diversify the tourist base, their cultural differences and potential language barriers may create a sense of alienation if not managed effectively. Integrating these newcomers into the local community is proving difficult. Stern demeanors and scant bikinis in areas not on the beach are often read as rude and disrespectful.

ECONOMIC ANXIETY: The scars left by the COVID-19 pandemic still run deep. The tourism industry, which heavily relies on foreign visitors, suffered immensely. Whilst tourism is recovering well, the economic hardship of the period plus the global cost of living crisis has left people poorer than ever before. Wages have risen but are far below real-life inflation. This leaves them susceptible to influences that play into the hands of any wannabee populist.

THE BURMESE CONUNDRUM: Burmese migrants, a significant part of Phuket’s workforce, are often accused of accepting lower wages, putting downward pressure on salaries for Thai workers. While their work ethic can be seen as an asset, it also highlights the skills gap and lack of training opportunities for some Thais. Unless these issues are addressed and locals are pushed into learning skills, it’s hard to see how resentment won’t grow. 

Nationalism, a potential enemy of Phuket’s tourism success

The consequences of a nationalist turn in Thailand would be particularly devastating for Phuket. Tourism, the island’s economic engine, thrives on its reputation as a welcoming and inclusive destination. Anti-foreign sentiment, coupled with policies restricting foreign investment which Thailand is already well known for, could scare away visitors. This would lead to a decline in hotel occupancy rates, restaurant closures, and a crippling loss of revenue for local businesses. The ripple effect would be devastating, impacting livelihoods across various sectors. For an island that lacks a plan B, the implications could be devastating.

Phuket wouldn’t be alone in facing such consequences. Countries such as Greece and Hungary, which have seen a rise in nationalist populism, have also witnessed a decline in tourism, demonstrating the economic perils of xenophobia.

A Brighter Future: Fostering Harmony

The future of Phuket, and Thailand as a whole, hinges on today’s choices. Will the country succumb to the siren song of nationalism, or will it embrace its multicultural identity and chart a course of inclusivity? The answer will determine whether Phuket remains a paradise or withers on the vine of resentment. The smiles of Thailand are not just a facade; they are a symbol of the country’s welcoming spirit. By fostering understanding and embracing diversity, Thailand can ensure those smiles continue to light the way for a brighter future.


Simon Causton is a long-time Phuket resident, founder of Citadel Phuket and author of ‘The Phuket Periodical’ newsletter. X (Twitter): @SimonCauston