This issue extends beyond the capital, walk anywhere on Phuket and there is clear evidence of expanding waistlines amongst locals reflecting a nationwide challenge mirroring a global shift towards unhealthy dietary habits. While Western fast food chains contribute, Thailand’s battle with obesity is fueled by a more insidious culprit: the proliferation of sugary drinks and locally developed, deceptively unhealthy fast food options.
FROM STREET FOOD TO SUGAR RUSH: THE HIDDEN DANGERS OF SWEETENED BEVERAGES
Traditionally, Thai cuisine offered a balance of sweet, salty, sour and spicy flavours. However, the landscape is rapidly changing. Thai iced tea, a beloved national beverage, often packs a sugary punch. Vendors readily drown it in condensed milk or use high-fructose corn syrup as a sweetener. This trend extends far beyond tea. The immense popularity of boba tea, a Taiwanese import featuring chewy tapioca pearls and sugary milk tea bases, has taken Thailand by storm.
These concoctions, along with trendy beverages like Thai iced coffees loaded with condensed milk and blended fruit drinks with generous amounts of added sugar, are contributing to a significant increase in daily sugar intake, particularly among young Thais. Visit any airport and Thais will be carrying boxes and boxes of Krispy Kreme or other donuts as gifts to loved ones. It’s not just foreign cakes but also locally-made sweets and desserts available on every roadside, in every convenience store and outside every office. The convenience and addictive sweetness come at a cost, potentially leading to a future generation burdened by health problems associated with excessive sugar consumption.
BEYOND BURGERS: UNVEILING THE DECEPTION OF THAI FAST FOOD
While Western fast food may be the easy target, Thailand’s own innovative takes on quick bites deserve scrutiny. Deep-fried chicken topped with sweet chilli marinades like ‘Gai Yang’ (grilled chicken) with ‘Jaew’ (a spicy chilli dip), sugary pork skewers (‘Moo Ping’), and convenience store snacks formulated for taste over nutrition are ubiquitous.
These options are often mistakenly perceived as healthier alternatives to Western chains, but the reality can be deceiving. Street side vendors lace stir-fires with spoon after spoon of sugar and MSG for a quick hit taste. Many Thai fast food options like Western counterparts are unhealthy due to their high sugar, fat and calorie content. Pre-made, packaged snacks often rely heavily on processed ingredients, sodium and unhealthy fats for extended shelf life and palatability. While convenient and budget-friendly, they lack the essential nutrients found in a balanced diet.
THE PERFECT STORM: A SHIFT IN LIFESTYLE
The rise of sugary drinks and unhealthy fast food is just one facet of Thailand’s obesity challenge. A shift in lifestyle is also playing a significant role. Urbanisation and increased work hours have led to less time for home cooking and a reliance on convenient, readily available options.
Technological advancements further contribute to a more sedentary lifestyle. Children glued to screens and adults with limited time for exercise create a recipe for weight gain. Traditional activities that promoted physical exertion, like playing outdoors or participating in community sports, are being replaced by passive entertainment. This lack of physical activity further exacerbates the negative effects of a poor diet.
The next generation is more at ease glued to tablets and phones rather than playing with their friends on neighbourhood streets only exacerbates the situation. Whilst this is not a Thai-only problem and can be seen throughout the world, with a lack of education to the damages of this lifestyle it seems a critical issue.
BREAKING THE CYCLE: A MULTI-PRONGED APPROACH
There’s no golden ticket solution to Thailand’s obesity crisis. A multi-pronged approach is needed to address the issue effectively. Educational campaigns are crucial to raise awareness about the dangers of excessive sugar and unhealthy fats. Schools can play a vital role in promoting healthy eating habits and educating children on balanced nutrition. Incentives for beverage companies to offer healthier drink options, such as low-sugar or sugar-free alternatives, could nudge consumers towards more mindful choices. Restaurants can be encouraged to provide more transparent nutritional information on menus, empowering customers to make informed decisions.
BUILDING A HEALTHIER FUTURE: FOSTERING A CULTURAL SHIFT
Ultimately, fostering a cultural shift towards a more balanced diet is essential. Promoting fresh, local ingredients and traditional cooking methods that emphasise whole foods can help people reconnect with Thailand’s rich culinary heritage. Highlighting healthier versions of beloved dishes and encouraging home cooking can empower individuals and families to take control of their diets. Social media campaigns and cooking shows that focus on healthy Thai cuisine can inspire creativity and promote a national conversation about healthy eating.
EMPOWERING INDIVIDUALS: MAKING HEALTHY CHOICES EASIER
Beyond education and cultural shifts, creating an environment that makes healthy choices easier is crucial. Subsidies for fruits and vegetables can make them more affordable and accessible. Taxation on sugary drinks could act as a deterrent to excessive consumption. Increasing access to affordable fitness centres and promoting community exercise programs can encourage a more active lifestyle.
A CALL TO ACTION: PROTECTING THAILAND’S WELLBEING
Thailand’s culinary scene is a source of national pride. By embracing healthier versions of beloved dishes, promoting a culture of mindful eating, and creating an environment that supports healthy choices, Thailand can combat its growing obesity crisis. A collective effort from individuals, policymakers, the food industry and healthcare professionals is necessary to ensure the well-being of future generations. This fight for a healthier Thailand requires a renewed appreciation for its culinary traditions, a commitment to education, and a strategic investment in creating a supportive environment for healthy living.
This isn’t just about individual health; it’s about safeguarding the island’s future. A nation burdened by obesity faces a rising tide of healthcare costs, decreased productivity and a decline in overall well-being. By tackling this challenge head-on, Thailand can try to counteract a future that is heading this way and ensure the joy of food is balanced with the importance of healthy living.
Simon Causton is a long-time Phuket resident, founder of Citadel Phuket and author of ‘The Phuket Periodical’ newsletter. X (Twitter): @SimonCauston