During the opening ceremony, the Prime Minister delivered a keynote address on ‘Soft Power, a Mechanism for Creating Sustainability in Thai Tourism’, emphasising the role of cultural and creative industries in driving long-term tourism development.
The two-day conference, which concludes tomorrow, serves as a crucial platform for elevating Thai tourism to international standards.
The conference features three key components: lectures and seminars by over 20 experts in sustainable tourism, an exhibition area with more than 30 entrepreneurs showcasing innovative tourism solutions, and interactive workshops aimed at fostering best practices in the industry.
Participants who complete the workshops will receive certificates recognising their contributions to sustainable tourism.
The event is part of a broader initiative to position Phuket as a leading sustainable tourism destination and aligns with Thailand’s long-term strategy to integrate environmentally and socially responsible practices in its tourism sector, said an official report of the event.
The conference also serves as a preparatory step for Thailand’s hosting of the Global Sustainable Tourism Conference (GSTC) in 2026. Phuket will take over as the host city from Fiji, with the event scheduled for April 22-23, 2026.