The launch event, held at the Chartered Bank Intersection on Monday (June 2), featured rainbow-themed decorations and a joyful atmosphere celebrating diversity, equality and inclusivity.
The ‘PRIDE Bunny’ ‒ a colorful rabbit symbolising fluidity in gender identity ‒ draws inspiration from Tu Er Shen (兔兒神), the rabbit god from Taoist belief who protects LGBTQ+ individuals, explained an official report of the launch.
This year’s theme, ‘Wave of Generations’, aims to bridge people across ages, genders and identities through creative and inclusive activities, the report added.
Phuket City Pride 2025 promises to be one of the city’s most dynamic and inclusive events, with highlights including a grand parade on June 28 featuring over 25 participating entries, including government agencies, private organisations and artists.
The parade will begin at 5pm at Dragon Square and proceed to the Chartered Bank intersection ‒ a central rainbow-themed ‘check-in’ spot for visitors.
The celebration continues into the night on June 28 with a mini-concert by well-known performers, taking place in front of the Government Savings Bank on Phang Nga Rd from 8pm to midnight.
Organisers have arranged parking for over 800 participants at key locations throughout the city to accommodate the expected crowds.
Meanwhile, Pride celebrations continue in Patong. The festivities started with a beach volleyball competition on Monday and continue through to a grand parade along the Patong beachfront on Sunday (June 8).