The event is being organised by Phuket City Municipality in collaboration with government agencies, the private sector and community groups.
Phuket City Municipality Chief Administrative Office (Palad) Chalermporn Piyanarongroj, currently also serving as Acting Mayor, announced the town’s readiness to host the large-scale event at a press conference on Friday (May 16).
Mr Chalermporn emphasised the importance of embracing gender diversity, supporting human rights and promoting peaceful coexistence in society.
“This is more than just a parade ‒ it’s a movement to recognize the LGBTQIAN+ community and their rights,” Mr. Chalermporn said. “Phuket is proud to celebrate diversity in all its forms and stand with every generation for equality.”
Held during Pride Month, the event will center around the theme ‘Wave of Generations’, honouring LGBTQIAN+ individuals across different eras. One of the major highlights will be a vibrant rainbow parade featuring 25 parade groups from government bodies, businesses, community organisations and popular artists and celebrities.
The procession will begin at 5pm, moving from ‘Dragon Square’ at Queen Sirikit Park to the Chartered Bank Intersection in the heart of Phuket Old Town.
More than 500 participants are expected to join the parade, waving rainbow flags and celebrating sexual diversity in a colourful show of pride and unity. The event also features several interactive installations and photo opportunities, including the Phuket Rainbow’ sign, the ‘Rainbow Bunny’ installation in front of the old Police Station at the Chartered Bank Intersection. the Pride Wall’ at Dragon Square, where visitors can draw or write messages.
Other attractions include the iconic Peranakan Museum and ‘Rainbow Building’, Suriyadet Circle’s ‘Nong Ya Ya’ fountain and check-in zones for photography opportunities
To cap off the celebrations, a mini concert by famous artists will be held from 8pm to midnight on the stage in front of the *Government Savings Bank on Phang Nga Rd.
Parking has been arranged at four locations to accommodate around 800 vehicles, including:
- Next to Mei Zhou Phuket Hotel (150 cars)
- Daeng Plaza Hotel area (300 cars)
- Sanaam Chai field (300 cars)
- Phuket City Hall (50 cars)
Phuket City Pride 2025 promises to be a landmark event ‒ blending culture, advocacy and entertainment ‒ as the town continues to champion equality and strengthen its reputation as a destination that embraces all.