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Phuket leading by example during Pride Month

Phuket is once again stepping into the spotlight this June as it hosts one of Thailand's most anticipated events celebrating diversity, inclusion and human rights. Phuket Pride 2025 is shaping up to be the island’s boldest and brightest edition yet, running throughout June from under the unifying theme, “Be You, Be Equality.”

LGBTQIA+LGBTQIA+
By Josh O'Neill

Sunday 25 May 2025 11:00 AM


 

The Phuket Pride Festival, which has grown into a regional celebration known not only for its vibrant parades and parties but for its heartfelt message of acceptance. While many see Pride Month as an opportunity to celebrate, it also serves as a vital reminder that equality is an ongoing effort. It is a space to amplify LGBTQIA+ voices and promote Phuket as a safe, welcoming destination for all.

From June 2, Beach Volleyball, Pride Talk and the coveted Miss Queen - Andaman Power 2025 will be held with the Phuket Pride Parade scheduled for Sunday, June 8. The parade will begin at 5pm from Duangjitt Resort and wind its way to Jungceylon Shopping Mall, ending with a spectacular drag and cabaret show. With rainbow flags waving and music in the air, the parade promises to bring together residents and visitors in a powerful display of unity.

Beyond the parade, a week of activities is planned to build awareness and foster connections within the community. Events will include health and wellness sessions, art exhibitions, talks, and cultural performances. This comprehensive programming ensures that Pride is more than just a single celebration; it becomes a platform to support mental health, highlight LGBTQIA+ talent, and push for broader social understanding.

Yesterday (May 24), Bangkok Hospital Phuket hosted “Zumba Phuket 2025: Move for Love, Move for Pride,” a high-energy dance event blending fitness, fun, and fundraising. Led by Thailand’s top Zumba instructors, the event aims to promote heart health while embracing LGBTQIA+ visibility.

The Zumba event will be more than just a dance party. Participants can expect free heart screenings, a wellness talk by medical experts, prizes and giveaways. The atmosphere will be inclusive and celebratory, with all activities helping to raise funds and awareness for equality and health.

This year’s Pride events come at a significant time. Thailand has made important strides in LGBTQIA+ rights, including recent movement on marriage equality legislation, and the community continues to grow in visibility and recognition. Phuket, as one of the country’s most LGBTQIA+-friendly destinations, has the opportunity to lead by example.

Unlike larger cities that can sometimes be overwhelming, Phuket’s Pride events retain a grassroots feel. Organisers, volunteers, and participants are community members who genuinely care about making the island a better place. These events are about connection as much as they are about celebration.

The pride movement exists because, for too long, people have felt unsafe or unseen for simply being who they are. Pride is about rewriting that story. It’s about saying, loudly and clearly, that everyone deserves to be respected, included, and loved. And that message has never been more important.

While some still view Pride as a niche interest, the increasing participation of allies, local businesses, hospitals, artists, and families shows that it is, in fact, a shared celebration of human dignity. Pride is a reminder that love, in all its forms, belongs in public spaces.

As the rainbow flags rise across the island this June, Phuket sends a message not just to Thailand, but to the world: everyone belongs here. Whether you live on the island or are just passing through, you are invited to stand up, show up, and be yourself.

Josh O’Neill, a dedicated LGBTQIA+ advocate and community leader, leverages his expertise in DEI, events and cultural engagement to spotlight Phuket’s current affairs and vibrant community life. Contact at PFAM International: Phone/WhatsApp 099-9989274. Email: support@pfaminternational.com.