Seksom Akkhaphan, Deputy Director-General of the Department of Land Transport, presided over the opening ceremony at the Royal Phuket City Hotel.
The event was attended by PLTO Chief Adcha Buachan, who presented the event’s objectives, as well as several senior officials and dignitaries, including Chotika Homyok, Inspector-General of the Department of Land Transport, Chamnan Tanthawachiraphan, Phuket Provincial Prosecutor, and Rewat Areerob, President of the Phuket Provincial Administrative Organisation (PPAO)..
The auction featured lucky registration numbers for private vehicles with up to seven seats. It is part of an ongoing initiative to promote road safety through fundraising. To date, Phuket has hosted 21 such auctions, raising over B616 million for the Road Safety Fund.
This year’s event adopted a hybrid format, allowing bidders to participate in person or online, a move aimed at increasing transparency, accessibility, and fairness. Nineteen participants had pre-registered, collectively placing bids worth B2.22mn, with more registering onsite as the event progressed.
The Phuket Provincial Transport Office acknowledged the strong support from government bodies, local authorities, private organisations and the media, all of whom contributed to the smooth execution of the event.
Officials emphasised that beyond offering residents the chance to own a prised license plate, the auction plays a crucial role in supporting sustainable and effective road safety campaigns.