Organised in collaboration with the Sports Authority of Thailand (SAT), the event aims to boost the local economy and promote sports tourism, with an expected turnout of 15,000-20,000 visitors.
A press conference was held at Simon Cabaret Phuket yesterday (Feb 27) to announce the festival.
Key figures in attendance included Phuket Vice Governor Samawit Suphanphai; Surasak Kerdjanthuek, Deputy Governor of the Sports Authority of Thailand for Sports Promotion; Pol Maj Gen Sinlert Sukhum, Commander of the Phuket Provincial Police; Awut Nuchet, Deputy Mayor of Patong Municipality; and Thammarat Wongcharoenyos, President of the Phuket Provincial Sports Association.
The event kicked off with an exciting performance by Simon Cabaret.
Mr Surasak explained that ‘Air Sea Land Phuket 2025’ will blend international sports with top-tier entertainment.
The festival will feature competitions in four major sports: Muay Thai, basketball, beach taekwondo and taekwondo.
Alongside the sports action, the event will showcase ‘Sports Entertainment’ activities designed to enhance tourism and economic activity in Phuket, particularly in the Patong Beach area.
Music lovers can look forward to performances by renowned artists including The Toys, UrboyTJ and world-class DJs such as 62 Bullets, Roxy June and Tong Apollo. Visitors can also enjoy a street food zone, special promotions and a vibrant festival atmosphere.
The officials present at the press launch yesterday assured that Phuket is fully prepared for the festival, with security and traffic measures in place, as well as medical support for athletes and attendees.
The festival will take place from Mar 10-16 at Loma Park and Jungceylon shopping mall in Patong. Entry to the event activities is free.