The annual event, celebrating diversity and human rights, brought together members of the LGBTQIAN+ community, supporters, performers and tourists in a vibrant show of unity and pride.
Organised by Phuket Provincial Office in collaboration with the Andaman Power Phuket Association and other community partners, the parade, led by Phuket Vice Governor Suwit Phansengiam, was the grand finale to a week-long celebration in Patong themed ‘Be You, Be Equality’.
The parade began at 5pm from the Duangjit Resort & Spa on Prachanukroh Rd, winding its way along Thaweewong Rd (the Patong beach road) and culminating in a lively street celebration on Bangla Rd before concluding at Jungceylon Shopping Center.
Despite the wet weather, crowds lined the streets, waving rainbow flags and cheering for performers and community groups who marched proudly under the downpour.
Vice Governor Suwit praised the event’s success and reaffirmed the province’s commitment to promoting inclusivity and equality, calling Pride Month a symbol of ongoing support for human rights in Phuket.
“This parade shows the spirit of our community and our shared vision for a more equal society,” he said.
Highlights included opening performances by the renowned Simon Cabaret Show, and interactive stage events that brought joy and connection to participants from all walks of life. Festival-goers described the event as warm and inspiring, with many remarking that not even the rain could dampen their spirits.
Among those who joined in the celebrations were key community figures such as Dr Suphakorn Suwan, President of the Andaman Power Phuket Association; Jackie Tia, General Manager of main event sponsor Jungceylon Shopping Mall; and Nopphasorn Sittiwet, lead organiser of Phuket Pride Festival 2025.
Representatives from the LGBTQIAN+ community also shared messages of thanks and pride, hailing the event as a milestone of progress.
Dr Suphakorn emphasised the deeper meaning behind the festival. “Phuket Pride Festival 2025 is not just a celebration ‒ it’s a demonstration of the power of change for an equal society,” he said.
He also announced that Phuket will host the InterPride Virtual General Meeting & World Conference 2026, a major international event that further positions Phuket as a welcoming destination for LGBTQIAN+ travellers.
Tourism figures hope to capitalise on the momentum by promoting ‘Rainbow Tourism’, aiming to attract over 4 million LGBTQIAN+ tourists annually and boost local revenue by more than B65 million per year ‒ aligning with national goals to promote inclusive, high-value and sustainable tourism.
Organisers said this year’s Pride Parade was more than a festive event ‒ it was a powerful message to the world that Phuket is not only a tropical getaway, but a destination that embraces love, equality and diversity in all its forms.