This year’s festival, the ‘38th Phuket Tourism Festival’ is themed ‘Phuket Memories of a Lifetime’, it was announced at a press event held on Patong Beach yesterday (Nov 19).
Presiding over the event was Phuket Vice Governor Adul Chuthong, joined by Patong Deputy Mayor Lalita Maneesri.
Also present were Weerawit Kreuasombat, President of the Patong Entertainment Business Association (PEBA), Thipchalita Sirithaveerat, President of the Patong Hotel Association, and Patong Police Chief Pol Col Chalermchai Hirasawat, and a host of other guests.
The festival aims to position Patong Beach as a global tourism hotspot during the high season, showcasing its stunning natural beauty, rich cultural heritage, and world-class hospitality, Patong Municipality said in its announcement.
The hope is to attract both Thai and international tourists, enhancing Phuket’s reputation as a “city of happiness and fun”, the municipality added.
The three-day celebration will take place at ‘Bangla Square’, the area on Patong Beach at the end of Bangla Rd, starting at 10am each day.
The festival will stage its traditional ‘Grand Parade’, featuring colourful floats from local attractions including Phuket FantaSea, Carnival Magic, Simon Cabaret and Andamanda Water Park, as well as cultural and hotel business groups.
Live entertainment will include concerts by local and renowned artists on the stage set up on the beach will add to the festive atmosphere, while cultural exhibits and local products will also be available.
“Visitors can explore an array of arts, crafts, and goods from community groups, supporting the local economy and fostering sustainable tourism,” the announcement said.
The festival is also a significant economic driver for the region, stimulating local businesses and encouraging community development.
By creating memorable experiences for visitors, the organisers aim to ensure that tourists leave with lasting impressions and a desire to return to Phuket, the announcement concluded.