The company is also introducing advanced intelligence technologies to enable Thai organisations to become “frontier firms”, reports the Bangkok Post.
Microsoft defines a frontier firm as an organisation that strategically adopts artificial intelligence (AI) to gain a competitive edge.
“We are continuing our investment in Thailand through local data centres,” said Dhanawat Suthumpun, Managing Director of Microsoft (Thailand) Co Ltd.
The company also collaborated with EY and the Big Data Institute (BDI) to introduce a national AI sandbox to develop AI use cases.
The company is waiting for the new government to take office and to create more impact from AI policies.
“We hope the new government will make AI a top national priority, continuing its investment policies,” said Mr Dhanawat.
"I believe there is still no clear winner among countries leveraging AI. Thailand has an opportunity to use AI to drive economic growth, but the true leader will likely emerge in three to five years."
In its fiscal 2026 year, beginning in July 2025, Microsoft started helping local organisations become frontier firms.
“Frontier firms will propel Thailand to go beyond AI users to AI creators or builders,” Mr Dhanawat said.
This goal will be achieved through Microsoft’s three core strategies: elevating skills development, enabling with technologies, and governing via ethical AI frameworks. This approach is built on the foundational principles of ethics and security. Microsoft annually invests over US$20 billion in the security arena, solidifying the company’s role as a global platform.
The firm will promote advanced AI skills in education to enable teachers, disabled people and the workforce embrace transformation and create new careers and businesses.
In the last fiscal year, Microsoft Thailand advanced AI education under "THAI Academy" initiatives through the AI Skill Navigator portal, offering over 200 courses, and reached 1.57 million learners. The programme helps learners progress from basic AI understanding to achieve creator-level skills.
In the 2026 fiscal year, THAI Academy aims to deliver 300,000 industry-recognised credentials of in-depth Al skills for the education sector, civil society, and workforce.
“With this new fiscal year, our goal elevates users to not just learning AI, but they can use AI to create an impact in their personal life or business,” Mr Dhanawat said.
The company will also let businesses use an "intelligence engine" through its Azure AI Foundry initiative that offers a vast catalogue of over 11,000 AI models, serving as an agent factory for intelligence production.
“Microsoft has evolved from a software factory or software developer to become an ’intelligence factory’ for every organisation, with open choices for users to select AI models and connected through API [application programming interface] with third-party enterprise applications,” Mr Dhanawat said.
The company also offers Windows 11 built for the AI era, which has been installed in over 1.4 billion devices worldwide, and Copilot+PC, which features advanced AI capabilities.
The company supports Thailand’s national AI governance framework.
Mr Dhanawat said economic circumstances are slowing organisations’ pace of embracing AI, due to budget constraints.
But he said Microsoft Thailand continues to see massive opportunities for AI, not just in adoption or experimentation, but also in scaling entire organisations.
Leading businesses are applying technology to create impacts. For example, SCB X says 75% of its revenue will be from AI embedded revenue.
Mr Dhanawat said he hopes to see the top 1,000 small and medium-sized enterprises (SMEs) use AI to strengthen their exports and overcome trade challenges, and this needs government incentives to encourage their AI adoption.