Phuket Governor Sophon Suwannarat, joined by his wife and children, presided over the 6pm launch ceremony and congratulated the company on its expansion. The opening was marked by a champagne toast and a lively magic illusion show, followed by special activities and a lucky draw for guests.
Among the VIP guests were Pol Maj Gen Sinlert Sukhum, Commander of Phuket Provincial Police; Pol Col Nikorn Somsuk, Deputy Commander of Provincial Police Region 8, and his wife; Pol Lt Col Ekkachai Siri Sarawatyai of Phuket Tourist Police; Central Phuket Senior Vice President Wilaipornpiti Mana-aree; and Central Phuket Marketing Manager Racharej Methapornpipat.
Lion Currency Exchange CEO Peerasilp Kritthiammek said the new branch represents a milestone for the company, which operates under Currency Asia Co Ltd, a subsidiary of Mamee Asia Co Ltd. Established in 2016 with a registered capital of B10 million, the company now runs three booths at Jungceylon Patong and the new Central Festival outlet.
“This is our flagship branch, designed to provide comprehensive currency services beyond simple buying,” Mr Peerasilp said. “With cash reserves of over B50 million, we can offer convenient, fast and secure exchanges across 29 major currencies, including the US dollar, euro, Japanese yen, ASEAN and Arab currencies. We also plan to add Israeli, Turkish and Nepali currencies soon.”
He explained that Central Phuket was chosen for its high foot traffic of Thai and international customers, its central location and its reputation as a safe financial hub. A fifth branch is planned for Central Hat Yai in the fourth quarter of this year.
Mr Peerasilp highlighted the company’s competitive edge, promising “the best guaranteed rates, guaranteed refunds” and a commitment to refund customers immediately if a better rate is found. Licensed by the Ministry of Finance, Lion Currency Exchange complies with Anti-Money Laundering Office and Bank of Thailand reporting standards.
Looking ahead, the company aims to evolve from a money exchange service to a fully integrated financial provider, developing digital payment technology, PDPA-compliant systems and cryptocurrency-ready infrastructure to meet the demands of a cashless future.
Despite intense competition in Phuket’s exchange market, Mr Peerasilp said the company is pursuing cost-control measures to keep rates attractive. “We are positioning ourselves not just as a money exchange, but as a financial company ready for the digital era,” he said.
The new Central Festival branch is open daily from 9:30am to 9:30pm.