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Governor lauds Phuket’s Simon Cabaret for showcasing LGBTQ+ ‘Soft Power’

Governor lauds Phuket’s Simon Cabaret for showcasing LGBTQ+ ‘Soft Power’

PHUKET: Phuket Governor Sophon Suwanarat has praised Patong’s iconic Simon Cabaret as an exemplary example of Thailand’s ‘Soft Power’. The venue contributes significantly to the local economy, generating over B200 million annually and creating jobs for more than 200 locals each year.

tourismeconomics
By The Phuket News

Thursday 5 December 2024 08:41 AM


 

Governor Sophon’s praise came on Monday (Dec 2) at Simon Cabaret’s opening show for this year’s tourism high season with a dazzling display of inclusivity and creativity, highlighting the province’s support for LGBTQ+ rights and cultural diversity.

Governor Sophon widely praised Simon Cabaret, which has been a cultural and tourism mainstay in Phuket for over 30 years.

“Simon Cabaret is not only a prominent tourist attraction welcoming more than 600,000 visitors annually but also a beacon for promoting equality and diversity,” he said.

“With the government’s official endorsement of the Marriage Equality Act, this year’s show sends a powerful message about Thailand’s commitment to human rights and inclusivity, aligning perfectly with Phuket’s status as an international tourism destination.”

The event on Monday featured a spectacular performance by the venue’s talented LGBTQ+ entertainers, a core element of Simon Cabaret’s reputation for excellence. The show was lauded for blending artistic innovation with the concept of ‘soft power’, a strategy to enhance Thailand’s cultural appeal globally.  

Founded in 1991 by Wirat Ruayrin, Simon Cabaret has become a symbol of Phuket’s vibrant tourism scene. Under the leadership of his sons, Mr Phornwit and Mr Phontep, the cabaret continues to innovate, drawing audiences with its dynamic performances, elaborate costumes and ever-evolving repertoire.

To further solidify its role as a cultural ambassador, Simon Cabaret actively engages in international marketing, attracting tourists from Russia, China, South Korea, Vietnam and Europe.

This year, the company has focused on tapping into the growing LGBTQ+ market, showcasing its support for equal rights through performances that reflect Phuket’s commitment to inclusivity.  

Governor Sophon commended the collaboration between public and private sectors in organising the event, emphasising its importance in boosting tourism and Phuket’s global reputation.

“This celebration of ‘Soft Power’ demonstrates Phuket’s readiness to welcome the world, with inclusivity and cultural richness at its heart,” he said.