The event, hosted as a New Year’s gift to the public, features price reductions on goods and services in line with the government’s efforts to alleviate the cost of living, reports the National News Bureau of Thailand (NNT).
The upcoming discount campaign, set to run from Dec 15, 2023, to Jan 15, 2024, builds upon a similar project that began on Oct 2 and will conclude on Dec 31.
In October, the ministry partnered with 288 business operators to slash prices on over 151,676 items nationwide, leading to a substantial cost of living reduction of B2-3 billion.
According to Department of Internal Trade (DIT) Director-General Wattanasak Sur-iam, the new price reduction program is expected to be one of the largest of its kind, covering a wide range of products, including food, beverages, essential goods, agricultural products, and services.
The DIT chief stated that the department will continue to monitor 18 product categories, including instant noodles, fresh and canned foods, and medical appliances, to prevent price gouging.