It’s easy to dismiss this as a lack of resources or laziness, but a powerful idea from social psychology suggests something deeper is at play – and it offers a clear path toward transformation.
The concept is known as the “broken window” effect. First proposed in 1982 by social scientists James Q. Wilson and George L. Kelling, the theory suggests that visible signs of crime, anti-social behavior, and civil disorder – even something as small as a single “broken window” left unrepaired – creates an environment that encourages further, more serious acts of disorder and vandalism.
When we translate this idea to conservation psychology, the effect is startlingly simple: litter breeds litter. A single piece of carelessly discarded plastic quickly signals that no one cares about the space, so others feel it is ok to add their own litter to the area. This downward spiral quickly destroys community pride and makes the community feel overwhelmed or hopeless in being able to change it.
But the good news is that the process works in reverse, too. Repairing those broken windows – or in our case, cleaning up that single pile of litter – can trigger an upward spiral of positive change. This is the opportunity before our local Phuket communities today. The transformation doesn’t require a massive government grant or a multi-million-baht development project; it requires focused, grassroots action on shared public spaces, shifting attention from our clean and tidy home to our collective neighbourhood.
Collective efforts
Simple, repeatable activities are what we need. Showing respect for our garbage collectors by sorting our waste, tying our bags and putting them in the bin, not beside it, helps everyone. Starting small community gardens or designated composting areas doesn’t just stop food waste going to the landfill; it literally cultivates shared ownership and beauty.
These collective efforts bring neighbours and neighbourhoods together, break down social barriers and create communities and shared spaces for all to be proud of. The result is instant, visible and instills pride. When a shared area is clean and beautiful, the residents become its protectors, actively discouraging others from creating mess.
This is how struggling communities are transformed into beacons of change. The pride generated from successfully maintaining a shared space doesn’t stay local; it spreads confidence and attracts attention. These formerly neglected areas become models of community involvement. They foster community cohesion, proving that when residents collaborate on a common goal – a cleaner beach, a community garden, a shared space – their collective power is powerful. The success is shared, and the feeling shifts from one of hopelessness to hope.
To change our current landscape, we must invest in the future. Education of the younger generation is essential, instilling a deep sense of respect for their shared environment – the park, the local stream, the beach. By fostering pride in public spaces, we teach children that their community is an extension of their home. If we empower our local residents, starting with these simple acts of conservation, Phuket can showcase not only its stunning natural beauty but also the vibrant, collective spirit of its people. Let’s stop talking about broken windows and start polishing the glass.
Josh O’Neill, a Certified Green Project Manager, GPM-b, with a Diploma in Conservation Psychology and an environmental advocate who leverages his extensive experience in community engagement and environmental awareness to highlight Phuket’s environmental issues and sustainable initiatives. Phone/WhatsApp 099-998-9274 or support@thelitterclub.org.