The announcement came through a statement published on Blue Tree Phuket’s official Facebook page just after 2pm today (June 22).
The statement reads in full as follows:
Blue Tree Phuket Announces Strategic Realignment and Closure of Blue Tree Lagoon
Blue Tree Phuket today announced a significant realignment of its business operations, including the difficult decision to close the Blue Tree Lagoon, effective 1 August 2024. This step follows a thorough evaluation of our operational model and an unwavering commitment to meet evolving guest preferences.
Despite our deep-rooted commitment to Phuket and the substantial investments made since our opening in 2019, the economic repercussions of the pandemic, coupled with shifting consumer demands, have necessitated this pivotal change in direction. As part of this restructuring, we will be parting ways with over 70% of our current team.
We recognize the profound impact this decision has on our dedicated staff who have contributed their hard work and devotion to help Blue Tree create unforgettable experiences for families and visitors. We are committed to providing all the support that they need during this transition.
In our pursuit to respond to evolving market needs, Blue Tree is pivoting towards a new well-being centric concept. This fresh direction is designed to promote holistic health, relaxation, and social connection, enhancing the well-being of both residents and visitors. While the Lagoon will close, the rest of the areas of Blue Tree Phuket remain operational. We invite our guests to explore and enjoy other activities at Blue Tree and stay tuned for the enhanced offerings at our Lifestyle Village as part of our restructuring efforts. Blue Tree Phuket’s Lifestyle Village offers a variety of shopping, dining and fun activities for the entire family. From restaurants to fashion boutiques, from sports halls that cater to activities like Judo and Muay Thai to an outdoor area for concerts, the Lifestyle Village is a destination of choice for all.
We sincerely appreciate the understanding and continued support of our customers and partners during this transformative period.
We will be sharing updates on the new well-being centric concept as they become available. We are excited about this new chapter and remain dedicated to providing exceptional experiences for all who visit Blue Tree Phuket.
Thank you for your trust and support.