Our focus on Strengthening Expertise in a Changing Market
We recognise that Phuket’s hospitality, tourism and property sectors are transforming rapidly, driven by shifting investor expectations, digitalisation, sustainability and intensifying competition. Changing consumer preferences, increasing digitalisation, greater focus on sustainability and intensifying competition are redefining how businesses operate and invest. While growth opportunities remain strong, businesses today also face heightened risks, ranging from financial uncertainty, compliance pressures to cybersecurity threats and reputational challenges.
Technology is playing a pivotal role in reshaping the hospitality and wellness sectors. While digital booking platforms and advanced property management systems drive efficiency and customer engagement, they also introduce new risks.
For business leaders, cyberattacks, fraud, and operational disruptions have become everyday concerns. Among these risks, data privacy has become especially critical. Hospitality and tourism businesses, as well as property operators, handle vast amounts of sensitive customer information, making them prime targets for misuse and breaches.
Thailand’s Personal Data Protection Committee (PDPC) has underscored this by fining organisations for failing to appoint Data Protection Officers, notify breaches and implement adequate security measures. These developments highlight that data protection is not just a legal requirement, but a fundamental responsibility to safeguard customer trust.
How BDO Supports Businesses
Against this backdrop, BDO Phuket stands as a trusted partner to help organisations strengthen their resilience and plan for growth. Our professionals support businesses through:
- Preventive measures and controls: policies, processes and compliance frameworks to reduce risk exposure.
- Post-incident support: forensic audits, dispute resolution and data governance strategies to address and recover from crises.
- Financial expertise: management reporting, financial planning, fundraising and business financing strategies that enable growth and investor confidence.
BDO blends global expertise with deep local understanding to provide practical solutions that help Phuket businesses navigate their unique challenges.
In the coming months, BDO will also share expert insights on Cyber, Fraud, Regulatory Compliance, and Governance ‒ areas that are becoming increasingly critical for Phuket’s business landscape. These perspectives will help business leaders anticipate risks, strengthen resilience, and build sustainable growth strategies.
Special Events for the Phuket Community
As part of its commitment to knowledge-sharing, BDO Phuket, in partnership with the Phuket Hotel Association (PHA), will host two special events in September:
- Driving Growth – Finance Function in Hospitality and Tourism – A session designed for owners, managers and finance professionals to explore key updates, opportunities and best practices in financial management and reporting.
- Practical PDPA Compliance Training for Hospitality and Tourism – A focused training on Thailand’s Personal Data Protection Act, tailored to hotels, resorts and tourism businesses, highlighting compliance obligations and practical steps to protect sensitive customer data.
If you are interested in joining these events or learning more about how BDO can help your business, please reach out to infophuket@bdo.th