From the early days of Phuket FC in 2009, through promotions, financial struggles, dissolution, mergers, and name changes, my unwavering passion for the Lobsters has never wavered. However, recent seasons have tested that loyalty, with limited information, inconsistent results, and a growing frustration among fans like myself.
We yearned for progress, for a glimpse of the potential that our beloved club once held. The recent news of Higher Sports Co.’s takeover, therefore, is a beacon of hope, signalling a new era for Phuket Andaman FC. As a fan who has experienced the highs and lows firsthand, I am cautiously optimistic about the future.
Russ Horsley, co-owner of Higher Sports Co., a partner of The Higher Sports Academy, brings a wealth of experience and a clear vision for the club. With a background in education and sports management, a UEFA qualified coach, and coach educator who has held roles with The English Colleges FA, The FA, Nike International Academy, and several leading professional clubs across Europe, he is the leader that can hopefully steer us towards success. His passion for the project is infectious, and his partnership with Amornrat Khuephat, a local expert, demonstrates a commitment to both global expertise and local knowledge.
The new ownership group’s plans for the club are ambitious and comprehensive. Their primary goal is to achieve success on the pitch, stabilising the club, improving results, and refining the playing style. While acknowledging the challenges ahead, they aim to secure promotion to the top flight and establish Phuket Andaman FC as a regional powerhouse. This will be achieved through strategic player acquisitions, a revamped coaching staff, and a renewed focus on tactical development. The aim is to build a pool of great local talent and keep them on the island.
This ties in with another key initiative with the establishment of a Phuket-based academy. This academy will nurture the island’s abundant football talent, preventing young players from being lured away by larger clubs. Outreach programs with local and international schools will create a pathway for aspiring footballers, providing coaching and development opportunities. As a parent, I’m particularly excited about this initiative. My daughter’s first football game was a memorable 4-3 comeback win for the Lobsters against Young Sing Hat Yai FC, and I hope to see her and many other young talents wear the Phuket Andaman FC jersey in the future.
But perhaps the most significant change for fans like me is the commitment to better communication and engagement. In recent years, it has been difficult to get information about the club, leading to frustration and a sense of disconnect. The new owners have promised to change this through a multilingual website, updated social media channels, and a more engaging match day experience. As a fan who has felt left in the dark at times, lets hope these developments shed some light on things.
Phuket Andaman FC’s new dawn is not just about on-field success. It’s about giving back to the community and becoming a source of pride for the entire island. The new ownership group understands the importance of social responsibility and plans to support local initiatives. As a fan who has always seen the club as an integral part of the community, I applaud this commitment.
The challenges ahead are undeniable, but the future is bright. With a passionate fanbase, experienced leadership, and a clear vision, Phuket Andaman FC is poised to become a force to be reckoned with in Thai football. For me, this new era represents a chance to reconnect with my beloved club, to share in the excitement of a new chapter, and to create lasting memories with my family and fellow fans.
As we prepare for the 2024/25 season, I can’t help but feel a renewed sense of excitement. The Lobsters are back, and this time, we’re ready to make waves. We’ll continue to play our home games at the Surakul Stadium, on Ekwanit road, Wichit. The fixtures will be released soon, and I, for one, can’t wait to be back in the stands, cheering on my team with renewed passion and hope.