Gone are the days when football was solely about matches and scores. The club’s ambition has expanded far beyond the pitch, aiming to become an integral part of the Phuket community and a catalyst for positive change.
At the heart of this transformation lies a comprehensive community outreach program. The club envisions football not just as a sport, but as a powerful tool to inspire, educate and empower.
Adam Thornton, a seasoned Level 2 Professional Football Association (PFA) coach with a proven track record of working with charities and underprivileged children in the UK, will play a pivotal role in realising this vision.
Thornton’s expertise will be channeled through his organisation ‘Play Football Asia’, which will work in tandem with PAFC to deliver in-school and community-based football programs across the island. These programs will focus on providing opportunities for young people from all backgrounds to experience the joy and benefits of the game.
A Holistic Approach to Community Development
PAFC’s community outreach program encompasses a range of initiatives that tackle social issues and promote sustainable development:
* Youth Development: Recognising that young people are the future, the club will invest in tailored programs aimed at nurturing their talent and fostering their holistic growth. These programs will not only focus on football skills but also emphasise physical fitness, cognitive development and life skills. Innovative partnerships, such as the collaboration with Cognigoals, will enable the club to utilise cutting-edge technology to enhance training and learning experiences.
* Cultural Integration: PAFC understands the importance of celebrating the island’s rich cultural heritage so the club will organise football events that seamlessly blend with traditional festivities, creating a platform for community members to come together, connect and appreciate their shared traditions.
* Environmental Stewardship: As a responsible member of the Phuket community, the club is committed to promoting environmental awareness and sustainability. Initiatives will include zero-waste events, the use of eco-friendly merchandise and education programs on environmental conservation.
* Community Building: Strong ties with local schools, clubs, and organisations will be established to create a network of support and opportunity. PAFC aims to become a central hub where community members can come together, share experiences and build lasting relationships.
Aligning with the UN’s Sustainable Development Goals
PAFC’s commitment to social responsibility extends beyond the local community. The club’s initiatives are aligned with the United Nations Sustainable Development Goals (SDGs), a blueprint for achieving a more just and sustainable world. Through its programs, PAFC aims to contribute to the achievement of several SDGs, including: good health and well-being; quality education; gender equality; reduced inequalities; sustainable cities and communities; climate action; partnerships for the goals.
Strategic partnerships with organisations such as Higher Sports Co and iSportsAnalysis are instrumental in the club expanding its reach and impact. These strategic alliances provide PAFC with the resources, expertise and opportunities to deliver quality football programs across Thailand.
Get Involved
PAFC welcomes sponsorships at all levels to support its ambitious community initiatives. Whether it is contributing to the weekly subscription service B100 Club that provides match tickets, purchasing a community banner for the season that is displayed at every home game and provides match tickets or exploring larger sponsorship packages, there are various ways for individuals and businesses to contribute and make a difference.
It is inspiring to see PAFC embrace a holistic vision that extends far beyond the confines of the football field. The club’s commitment to youth development, cultural integration, environmental stewardship and community building is setting a new standard for sports organisations in Thailand. Under the guidance of Russ Horsley and with the dedication of individuals such as Adam Thornton, there is every reason for to be confident that PAFC is poised to make a lasting positive impact on the lives of countless people in Phuket and beyond.
I, for one, eagerly anticipate witnessing the transformative journey that lies ahead for this remarkable club and the community it serves. Together, they have the power to create a brighter future for Phuket through the beautiful game of football.
To contact the club email: info@highersportsco.com.